동향

Strategic Directions : Staying Ahead of the CRM curve

분야

과학기술과 인문사회


Contents ◆ Introduction - Staying ahead of the CRM curve ◆ Customer information - Making Customer information work for you ◆ Channeling and campaigning - Channeling and campaigning : Front Office Challenges ◆ e-CRM - e-CRM : What the web's got to do with it ◆ Closing the CRM loop - Closing the CRM loop... ◆ The outsourcing alternative - The outsourcing alternative... ◆ Getting there - getting there from here
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