KOSEN 한인과학기술자네트워크

1. Introduction 2. The attention economy, and the C2C economy : two new online markets 2.1 An attention economy 2.2 A C2C (consumer-to-consumer) economy 3. Substantive discussions : the key issues 3.1 Data : a new currency for the attention economy 3.1.1 The growth of personal data as currency 3.1.2 The growth of an attention economy 3.1.3 The importance of a stable currency 3.1.4 The desirability of explicit data collection 3.1.5 Data generation and the role of technology 3.1.6 The data protection act 3.1.7 Conclusions 3.2 Copyright protection and digital rights management 3.2.1 The protection of copyright 3.2.2 Digital rights management 3.2.3 Conclusions 3.3 The organisational structure and competitiveness of companies in the network economy 3.3.1 Are UK restrictions on TV cross-promotion of online businesses hampering growth? 3.3.2 Is the UK space being dominated by the US? 3.3.3 Human resources : "Web" expertise vs. management skills 3.3.4 Structural organisation of media companies 3.3.5 Conclusions 3.4 The development of network infrastructure 3.4.1 Open access 3.4.2 Affordability of narrowband access 3.4.3 The development of broadband capacity 3.4.4 Preliminary conclusions 4. Next steps 4.1 The toolkit : Factors to monitor 4.1.1 Online penetration 4.1.2 Access to and affordability of the internet 4.1.3 Open access 4.1.4 Impact of competition policy 4.1.5 Degree of consumer willingness to exploit search and comparison tools 4.1.6 Brand building 5. Potential change to industry sectors 5.1 The media software industry 5.1.1 The impact of C2C distribution 5.1.2 The impact of online distrubution and virtual product 5.2 The manufacturing industires 5.3 The service industries 6. Conclusions of the task force 6.1 The attention economy : data as currency 6.2 C2C economic activity and its effect upon IPR 6.3 Universal broadband 6.4 Equality of access 6.5 Education and training 6.6 Regulatory intervention and competition policy 6.7 Monitoring the development of the online environment Appendix A Appendix B