KOSEN 한인과학기술자네트워크

>탈취제에 대한 시장동향과 기본지식을 알고 싶습니다. Deordorant의 Product 개발 트렌드입니다.. 2005년 2월에 보고된 자료입니다. Product Trends Additional benefits Primarily designed to destroy or mask odours caused by perspiration, manufacturers are increasingly turning to additional skincare benefits to help their deodorants stand out in an already crowded market. Such introductions regularly ‘borrow’ from the skincare category, and have appeared in low-budget sectors to appeal to all consumers. We have recently reported on products which claim to help reduce hair regrowth, essential for consumers who regularly remove unwanted hair from armpits, products with UV protection to protect the delicate skin under the arms, and an anti-ageing deodorant targeted at men. In addition we have reported on a ‘tonifying’ deodorant, believed to firm the skin through the use of a botanical extract, and even a unisex spray claimed to have an aphrodisiac effect. Recent examples include: In the Czech republic, Mirato launched Intesa Unisex Super Sex, a perfumed spray deodorant for men and women claimed to have an aphrodisiac effect (record ID 323449) In the UK, Avon Cosmetics introduced Skin-So-Soft Hair Minimising Deodorant, a roll-on deodorant said to delay hair regrowth (record ID 326482) In France, LaScad (L’Oréal) launched under the Ushuaïa brand, Tonifie, a spray deodorant enriched with tonifying Maté leaves from Brazil (record ID 314117) In Malaysia, UAA released Safi Balqis UV White Q10 plus E, a whitening roll-on deodorant which offers UV protection (record ID 310534) In the USA, Annemarie Börlind introduced a range of products for men, including a deodorant stick with an anti-aging complex of rare algae extract, aloe vera and gingko to moisturise and support the natural regeneration of the skin (record ID 10174036) Minimising white marks As well as additional skincaring benefits, we have also reported on more deodorant products claimed to be non-staining, which could be viewed as beneficial to consumers who regularly wear dark clothing. These introductions claim to offer all the anti-perspirant advantages of regular deodorants, without the potential damage to clothes. Notable examples include: In France, Schwarzkopf & Henkel (Henkel) launched under the Fa brand, Stop Traces, a roll-on deodorant said not to leave white marks on clothes (record ID 312037) In the UK, retailer Tesco introduced Extra Clear, a spray deodorant said to leave less white residue (record ID 301836) In Germany, Estée Lauder released Body Performance Deo, an anti-perspirant deodorant claimed to leave no white residue (record ID 287513) Botanical and herbal deodorants The use of botanical and herbal ingredients in deodorant products can be viewed by consumers as a more ‘natural’ alternative to chemical additives. As the skin beneath the arms is delicate, botanical and herbal ingredients could be seen as potentially less damaging than harsh anti-perspirants, but just as effective. Aloe vera has made a notable appearance in global products during the period under review, known for its soothing and moisturising qualities, whilst tea tree is also growing in prevalence as it does not dry out the skin and is known for its ability to fight and prevent infections. Examples include: In France, LaScad (L’Oréal) launched under the Narta brand, an anti-perspirant stick deodorant formulated for sensitive skin, with aloe vera to soothe and comfort (record ID 284221) In Thailand, retailer Boots introduced Botanics Anti-Perspirant Deodorant Stick, formulated with ginseng extract to leave skin soothed and conditioned (record ID 314760) In the USA, Burt’s Bees released under the Doctor Burt’s brand, Herbal Deodorant, made with a blend of oils including sage, lemon and lavender to prevent odours naturally (record ID 10180058) In the USA, Erbaviva launched Organic Deodorant, a natural spray deodorant formulated with sage, lemon, patchouli and tea tree extracts (record ID 10184810) Hypoallergenic varieties Deodorants claimed to be hypoallergenic increased by a large amount during the period under review, in comparison with the previous six months. This increase, as with botanical and herbal ingredients, may be attributed to health-conscious consumers who want less harmful chemical additives in their deodorants to help protect skin, as well as for consumers intolerant to existing deodorant ingredients such as parabens and aluminium. Recent examples of hypoallergenic deodorants include: In Sweden, Alf Sörensen launched Mountain Fresh, a hypoallergenic and long-lasting natural deodorant made from pure mountain crystals, claimed to be fragrance-free and contain no chemicals (record ID 298824) In the USA, Levlad introduced Nature’s Gate Organics Fruit Blend, a range of stick deodorants which are hypoallergenic and free from parabens and aluminium, formulated with organic extracts (record ID 10194301) In Brazil, Biotherm (L’Oréal) released Deo Pure, an anti-perspirant gel which is hypoallergenic and alcohol-free (record ID 10179484) In South Africa, Almay (Revlon) launched Strength, a hypoallergenic roll-on deodorant which is also fragrance-free (record ID 321267) Whitening is a popular feature in Asian introductions Whitening products in Asia have increased significantly in the skincare category within the last few years, and the trend has finally begun to grow in the deodorants sector as well. Unlike in Western societies where emphasis is firmly on darkening skin, Asian consumers are increasingly relying on products which claim to gently lighten skin tone. The alcohol content in many standard deodorants can cause underarm skin to darken, but whilst caucasian consumers may opt for products with no alcohol as a preventative measure, whitening deodorants could be used to reverse damage already done. Recent examples include: In the Philippines, Sara Lee launched Block & White Skin Whitener, a range of roll-on deodorants claimed to actively whiten the underarm skin in just four weeks (record ID 325028) In Vietnam, Cty BT introduced Le Gif Whitening, a roll-on deodorant suitable for all skin types (record ID 291205) In Malaysia, Jetaine Australia released Tracia Eternal, an alcohol-free whitening roll-on deodorant also claimed to help reduce skin darkening (record ID 310519) In Indonesia, Kurnia Elok introduced Vivelle Powder Fresh, a whitening anti-perspirant deodorant with licorice extracts (record ID 314226) Products for teenagers As well as products targeted at men and/or women, we are beginning to report on an increase in deodorants targeted at specific age groups, in particular teenagers. According to research carried out in Japan, the starting age for using deodorants is getting younger each year, and currently stands at 12 years of age. Recent examples of varieties for teenagers include: In Colombia, Unilever launched under the Rexona brand, Teens, an anti-perspirant deodorant spray available the three variants: Tropical Energy; Cool Green; and Air Petals (record ID 10198197) In Japan, Lion Corporation introduced Ban Petit, a deodorant range aimed at junior high school girls and claimed to help them find ‘the love of their life’, available in three variants: Magic Cherry; Tear Coloured Marine; and Lemon Lemon (record ID 311262) In the Philippines, Splash launched Deo White Teens, an anti-perspirant deodorant formulated for teenagers (record ID 326662)

>탈취제에 대한 시장동향과 기본지식을 알고 싶습니다. 2005년 2월에 보고된 자료인데 1. Definition 2. 출시된 제품의 수, 지역별 출시 제품의 수와 종류 3. 제품의 동향 4. 향과 소재 5. 남성 여성을 위한 제품 6. 포장 7. 출시 브랜드 8. 향후 전망 등이 들어 있습니다. 메일로 보내드립니다.