동향

2020년 화장품산업 분석 보고서


1. 세계 화장품산업 동향
글로벌 화장품산업은 전 세계적 불황에도 불구하고 수요를 지속적으로 창출해 내 는 미래 유망산업으로 위상을 넓혀가고 있다. 특히 새로운 소비 트렌드 부상과 유통 채널의 다양한 발전가능성으로 앞으로의 성장이 더욱 기대되는 분야이다. Euromonitor 자료에 의하면 2019년 세계 화장품 시장규모는 4,203억 달러로 전년 대비 4.5% 증가했다. 2020년 코로나19로 인한 세계경제 수요 및 공급 악화로 화장품 산업 성장에 큰 제약이 따를 것으로 예측되며, 특히, 중국, 한국을 제외한 대부분의 국 가에서 시장규모가 둔화되는 양상을 나타낼 것으로 전망했다. 향후 유통시장의 디지털 전환, 라이브 커머스 등의 활용으로 2021년 세계 화장품 시장규모는 반등할 것으로 예상되며 2024년(5,263억 달러)까지 꾸준한 증가세를 보일 것으로 내다보고 있다.
 

요약문 / 1
제1장 연구 개요 / 9
1. 2020년 국내외 거시 환경 ······································································· 9
2. 국내 화장품산업 주요 정책 동향 ·························································· 10
3. 2020년 국내외 산업 트렌드 ·································································· 14
4. 주요 정책 제도 개선 변화 ···································································· 21
제2장 세계 화장품산업 시장 동향 / 31
1. 개요 ········································································································· 31
2. 세계 시장 동향 ······················································································· 35
3. 유형별 시장 동향 ··················································································· 39
4. 국가별 시장 동향 ··················································································· 41
5. 주요 기업 동향 ······················································································· 51
제3장 국내 화장품산업 시장 동향 / 54
1. 국내 산업 환경 ······················································································· 54
2. 일반 현황 ································································································ 55
3. 생산 현황 ································································································ 57
4. 수출입 현황 ···························································································· 73
제4장 국내 화장품산업 연구개발 동향 / 80
1. 개요 ········································································································· 80
2. 화장품산업 기업체 연구개발 현황 ························································ 81

제5장 결언 / 91
1. 산업동향 ································································································· 91
2. 산업전망 및 함의 ··················································································· 94
3. 맺음말 ··································································································· 101
참고문헌 / 102


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